Archive for November, 2010

Create Unique Valuable Content

Create Unique Valuable Content

November 30, 2010 – 3:00 pm by Jason Rubacky

Why Content?

Plain and simple: Writing valuable content for your site can get you more targeted traffic and help you to increase conversions.

By adding unique content, you make your site more valuable for the “Search Engines” to crawl by a much wider array of search terms. From there it’s like a snow ball effect… people will more likely link to valuable content which in turn WILL increase your sites search engine

Article source: http://blog.shareasale.com/2010/11/30/create-unique-valuable-content/

RingRevenue Dials Up $4 Million Financing Round

Since releasing its phone tracking technology platform in 2007 RingRevenue has experienced strong growth within the affiliate industry. Today its call technology provides pay-per-call tracking for the majority of affiliate networks including LinkShare and Commission Junction. Perhaps most notably their technology is used on the Google Affiliate Network (GAN), since Google has the resources to engineer such tracking but choose instead to go with RingRevenue as a vendor.

Today RingRevenue continued its streak of success announcing it has secured a $4 million round of financing to accelerate its growth. The financing is lead by GRP

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/8HeBxHjHaII/

Google Gearing Up For The Online Video Wars With Miramax Bid

It is no surprise that online video is rapidly becoming a commodity, thanks to ever-increasing broadband capacity and wide acceptance of Internet-enabled mobile phones. Increasingly, televisions are becoming conduits for streamed video as well, via streaming devices, players and DVRs, or through newly available IETV (Internet Enabled TV).

Now streamed video is becoming the latest battleground for Google. A recent report in the Wall Street Journal suggested that Google is currently in talks with Filmyard Holdings to license digital rights to films from Miramax, a major movie studio that was recently sold by Walt

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/mxYls8-DWM4/

Groupon is CPA & Affiliate Marketing’s Biggest Success; The Secret That they Don’t want the Media to Know.

Rumors are everywhere about the possible purchase of Groupon, the well known group coupon and discount site that was founded less than two years ago. Despite this, some people are saying that If you are to believe the rumors, Google is going to buy Groupon for upwards of 5 Billion, making it one of the biggest success stories of 2010. Analyst are talking about how great this buy out would be, how this is a needed part of the Google infrastructure in its battle against Facebook. However, what those analysist don’t know and what Groupon and probably Google is hiding

Article source: http://inside.offervault.com/2010/11/groupon_success_story/

Why Search Still Offers Marketers The Best Deal

Okay, so a lot of us (including myself) have been rattling the death knell of Google. And while most of us are probably guilty of jumping the gun, you have to admit, the recent numbers don’t look all that encouraging:

• In the week ending November 13, 2010, while Google and YouTube combined managed less than 12 percent of US page views, Facebook more than doubled that with nearly 25 percent (Source: Hitwise)
• In Q3 2010, Google served up a mere 2.7 percent of US ad impressions compared to Facebook’s 23.1 percent (Source: comScore)
• American spend only 138

  Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/QZIzKPZ9hjY/

Why The PPC Affiliate Model Is Flawed

Many a budding affiliate marketer has dipped their feet into PPC models in their quest for quick online success. Using PPC to drive affiliate traffic to a merchant’s site is an inherently flawed model.

The Structure of a Flawed Model

In a nutshell, the model is extremely simple. You sign up for an affiliate account, choose a merchant program to promote, and use Google AdWords to send eager customers directly to the merchant’s site. You use your PPC expertise to research profitable keywords, write enticing yet qualified messages, and link to landing pages which are most likely to convert. By adding

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/9lOu9b7UPMc/

Thrive in 2011 By Making Social Sell

Blogging, engaging, listening to customers on Facebook or Twitter are all a necessary component of being online.  But doing these things won’t help you actually make sales using social media.  The idea of following customers into social spaces is incomplete because the customer is there to be social, not to necessarily shop.  Without a reliable means to capture their attention you cannot profit.  This week, I’m providing quick tips on getting the job done.

Here’s my advice on making each social media marketing budget dollar go further in 2011.

Ignore conventional “wisdom”

You cannot control your customers anymore. Enter

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/C0-QeHExmbI/

Merchants: Headed West for Affiliate Summit?

Merchants: Headed West for Affiliate Summit?

November 24, 2010 – 12:36 pm by Sarah Beeskow

You are? Great! So are we, and we’d be happy to spread the word that you’ll be there too!

Each show, we compile a directory of merchants in attendance that we then distribute to affiliates at Affiliate Summit. This way, affiliates know you are there and have a way to reach you.

If you would like to be included just shoot me an email at Sarah(at)ShareASale.com with the following contact information:

Merchant Name:
ShareASale

Article source: http://blog.shareasale.com/2010/11/24/merchants-headed-west-for-affiliate-summit/

Milo vs. Google vs. Affiliates, Let the Coupon War Begin!

No one understands the coupon space better than affiliates. Couponing has in many ways been the bread and butter for the affiliate industry for years. Despite this, coupon affiliates have always had one big issue in promoting big box merchants: what to do about those that offer online ordering with offline pickups.

Often the merchants haven’t implemented tracking online to offline tracking. Sometimes this is due to technical hurdles, sometimes it is due to a lack of will/understanding on the part of the merchant. For those merchants who, whatever the reason, fail to implement offline tracking commissions are lost by

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/xLkH0FptyO0/

Why Branded Apps Can Backfire

It seems like a no-brainer. If more online users are moving to smartphones, doesn’t it make sense for marketers to follow them? Many marketers are doing just that by increasing their mobile marketing activities – and a growing number of marketers are building mobile apps.

On the surface, building a branded app makes a lot of sense for a marketer. Unlike a fleeting mobile ad campaign, an app offers a marketer the opportunity to live indefinitely in a user’s smartphone. That means a marketer can continuously reinforce its message, day in and day out.

In many respects, a branded app is,

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/9PtxD7fPxhQ/