The end of a decade is upon us and as we ring in and welcome the new year, we do so by building upon what we have accomplished and hopes of achieving our new goals we have set forth. Social media has broken down the communication barriers and helped to pave the way for small businesses to emerge and thrive. While we continue to see growth amongst users within social media, we cannot overlook the power of search engine optimization and getting found.
Getting found online for small businesses is essential to remain
Welcome to 2011! Well, not yet, but we’re just about there. With the New Year being just around the corner, it’s about time we lay out our predictions for next year’s major marketing trends.
Here’s what I think will both happen and be important for businesses owners and brand marketers.
- Offline Mobile Marketing will Grow
- Social Media will Mature
- Increased Importance of SEO
- More Small Businesses will Invest Online
- Metrics and Measurements will Increase
- Tracking will Become More Difficult
- Publishers will Increase Focus Online, and Struggle
- Brands will Minimize Social Platforms and Invest in Websites
- E-commerce will Become More Intelligent
- Offline and Online Advertising will Merge
- Convergence will
Article source: http://inside.offervault.com/2010/12/marketing_predictions_2011/
Getting people to take actions from your content requires a deep connection with your audience.
We all know the need to implement the right tactics to capture the emotion that leads to those desirable actions. Provide valuable content, use ethical SEO (search engine optimization) tactics, give away free eBooks, free webinars, whitepapers, special reports, you name it.
But if you really want to elevate your conversion rate, you need to understand the art and science of content marketing.
You need to figure out what motivates your audience to click here and sign up there.
Why people give their
The marketing industry was rocked in 2010 by an influx of significant events that changed the way we do business. The following list is my picks for the 6 Events that Shifted the Online Marketing Landscape in 2010.
1) Net Neutrality and the FCC’s rulings
Net Neutrality isn’t sexy enough to stay in the foreground of topics that merit discussion in the general population at large, or the marketing industry in particular. Often described in dry, technical language, the layman’s (aka the voter) understanding is vague, especially since little air time or print space has been devoted to educating the masses.
Everybody spends money for online content, or so you would think if you read the Pew Internet study just released. The report claims that 65 percent of internet users have paid for online content – which may be true but it is also misleading. The title is so misleading in fact, that I would bet money the title gets tweeted and misinterpreted by news outlets, bloggers, and online curators.
A huge tweet rate and coverage could mean that it’s a good title, but what’s really going on? If
You hear about all those glorified companies like Google and Facebook and you’d think it be fun to you start your own business, right? I hate to break it to you, but business isn’t fun.
Whether you want to admit it or not, the obvious reason why businesses are around are to make money. People start and join businesses to make money… it’s as simple as that. If you don’t believe me, just take a look at the New York Stock Exchange; companies are purely based on their financial performance.
Article source: http://feedproxy.google.com/~r/Quicksprout/~3/gYOaQMw613U/
SitePronews.com- Every owner of a website on planet Earth knows that getting a constant flow of targeted traffic is the key to making money online. The world wide web attracts such a massive number of buyers that regardless of what you sell, you will make some really good money when you have lots of traffic.
Internet marketers are constantly coming up with newer ways to expand their reach across the Internet because no website can survive without enough targeted traffic. In their quest to obtain more of the elusive traffic, the website marketers have
If Google’s failed bid to buy Groupon did anything, it brought a whole lot of attention to a concept you might call “social couponing.” Not that Groupon needed the publicity, it was already on track to be what some analysts say is the fastest growing business in history.
Groupon’s “shtick” is offering a deal of the day from a local business, and users are encouraged to pass along the deal and broadcast it via social networks. The online deal-a-day model became particularly popular in 2010 as consumers continued to be stingy with their money. Also popular with online
December 25, 2010 – 3:22 pm by Brian Littleton
Hey Everyone -
Greetings and Happy Holidays to everyone! Just wanted to make a quick announcement on a few of the details surrounding the ShareASale “Under the Stars” Party on Sunday, January 9th 2011 as part of the Affiliate Summit. ShareASale will be celebrating it’s 10th Anniversary and hosting an open party from 8pm to Midnight at the Tryst Nightclub inside the Wynn Las
From the ReveNews family to yours this Holiday Season, we wish you good tidings and cheer! It is in the spirit of the season that we decided to share a clip from a staff favorite from the classic The Twilight Zone series called “Night of the Meek” which first aired in 1960.
(full episode available here on CBS.com)
If you have never seen it before it’s well worth checking out. If you have seen it before hopefully it brings back fond memories.