Archive for January, 2011

Four common issues with landing pages

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Four common issues with landing pages

According to my analysis, one of these four issues (if not all) were the most common causes of poor conversion rates. As you go through the list of issues below, try to relate them to your landing page (or homepage). Here are the four most common issues that affect conversion rate and sales:

• Too-much text (without any apparent order and layout)
• Headline that doesn’t tell what your product or service does (or, in other words, tangential headline)
• Lack of a single prominent

  Article source: http://inside.offervault.com/2011/01/issues_with_landing_pages/

Higher Landing Page Conversions: Paradox of Choice

Last week we talked about a simple problem with many landing pages: too many choices. It’s simple: despite what people think, that more choices are better, it generally proves to be completely incorrect.  Noted Psychologist Barry Schwartz wrote this in his book “The Paradox of Choice.” According to most economic situations, the Paradox of Choice basically says that at a certain point that too many choices is counterproductive. In direct response however, I believe that we need to take this to a totally different level and completely remove any choices in

Article source: http://inside.offervault.com/2011/01/higher-landing-page-conversions-paradox-of-choice/

News Brief: District Court Blocks Colorado’s version of the Amazon Tax

U.S. District Court Judge Robert Blackburn has issued a preliminary injunction against Colorado’s version of the Amazon Tax. The new law stemmed from bill HB 1193 sponsored by State Representative John “Jack” Pommer which Governor Bill Ritter heralded upon signing as a landmark measure.

The bill passed despite heavy opposition by Amazon and the Performance Marketing Association. Shortly after it’s passage, Amazon, the main target of the bill, quickly terminated its affiliate relationships in the state. Originally the bill started as a clone of similar anti-affiliate laws like those passed by New

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/V4tvJTCivVg/

Obama and Olbermann, Signs of Twitter’s Growing Influence

Don’t look now, but Twitter is fast becoming influential in more ways than one. Liberal talk show personality Keith Olbermann abruptly announced on-air last Friday that he was leaving “Countdown,” his popular MSNBC program. On Monday night, instead of appearing on television, Olbermann tweeted during the time slot of his former show.

Olbermann wasn’t just pulling a PR stunt – he has close to 200,000 Twitter followers, about one-fifth of the audience for his show. In a recent blog Damon Kiesow of the Poynter Institute asks the intriguing question: “When pundits

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/aNNMNIjdEPU/

Here Come the Paywalls

This may be the year when newspapers finally put up or shut up. Print editions of newspapers continue to be under fire, losing both subscribers and advertisers at a rapid pace. They have no choice but to try to make money in other ways, the most obvious one being in producing digital editions.

Last September, ReveNews writer Duane Kuroda wondered why newspapers were looking at paywalls as their only means of survival when other options were possible. In November, CT Moore pointed out that News Corp.’s British newspaper, The Times,

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/F0NRzdzl_AA/

Has Chris Brogan Gone Insane?

A few weeks ago, Chris Brogan launched a paid subscription newsletter. At first glance, this seemed like the move of a mad man which was crazy at best and humiliating at worst. I mean, who charges for content anymore especially with newspaper pay-walls failing one after another? It only further enforces speculation that he’s completely “jumped the shark.”

But on closer examination, I started to wonder that perhaps Brogan wasn’t all off his rocker after all. Brogan’s paid newsletter is called Blog Topics and a subscription runs $9.97/month.

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/nsOLCR9YdOY/

10 Headlines that are Guaranteed to Work for Email and Links

About Us

Inside the OfferVault is a performance marketing publication with a focus on CPA based advertising and networks. We are the official publication of OfferVault, the leading offer search engine. Inside the OfferVault is edited by long-time expert Pace Lattin

Article source: http://inside.offervault.com/2011/01/10-headlines-that-are-guaranteed-to-work-for-email-and-links/

Brian McLevis of Envyus Media is Seeing Green

About a year ago I shaved my head. Since then everyone in the industry has decided that it was a really cool thing to do. However, Brian McLevis, the CEO of Envyus Media has been touting a bald head for a while, since he had that accident with the Gamma Ray Device. Not only did it make him bald, stronger than Rosie O’Donnell going after a piece of German Chocolate cake, but also turned him into an affiliate monster. Since then he’s opened his own Affiliate Network, Envyus Media which has been slowly building a name for itself.  We interviewed

Article source: http://inside.offervault.com/2011/01/brian-mclevis-of-envyus-media-is-seeing-green/

LinkTrust CEO Bret Grow Waters Affiliate Seeds

About a year ago someone told me about LinkTrust and told me to take a look at it. At the time I was really entrenched with DirectTrack and had no idea there was anything out there. However, George Avery, the CEO of GetAds told me that I must try LinkTrust. I have to admit, I was pretty damn surprised with what I saw: it wasn’t just a different system than DirectTrack, but it was on a different level entirely. I decided that it was about time to sit down with Bret

Article source: http://inside.offervault.com/2011/01/linktrust_interview_ceo/

ShoeMoney Gives Up the Goods on Link Control

At every Affiliate Summit I’ve attended there is always a new company who is doing something exciting, and disruptive in the space. This year one of the industry’s highest profile veterans, Jeremy Schoemaker aka ShoeMoney, had all the buzz. In a two-part session at Affiliate Summit, Jeremy unveiled his link shortener, A/B tester, and so much more: Link Control. I sat down with Jeremy, after Vegas, to discuss what makes Link Control so potentially disruptive. Enjoy.

Why did you decide to launch Link Control?

In the affiliate industry, everyone tries to optimize on the front end—banners, landing

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/Fo5rrkNdnnY/