Last week, Facebook put-out a 26-page retort to the FTC’s preliminary report on privacy regulation. Unsurprisingly, the document wreaks of economic interests, but it also raises some questions about who should foot the bill for social media.
Through its retorts, Facebook seemed to be appealing to precisely to the kind of concerns that policy makers wrestle with daily. As Fast Company put it, Facebook reminded “the FTC how much social media has done for the government itself, the advancement of democracy, and the growing cottage industry of social software.”
In a nutshell, Facebook pretty much said “Look, we know
As social media continues to reshape the online world, one begins to question the relevancy of websites and, more specifically, blogs.
After reading Rick Calvert’s comments about blogging and BlogWorld, which is expanding from one show to two this year, it’s hard to imagine that blogs won’t remain a key part of the media picture for the foreseeable future. As Calvert says, “All major magazines and newspapers in the country have blogs now.” But he adds, “Many of them have Facebook pages and Twitter accounts as well.”
A recent article in
Google takes action against content farms
In a somewhat related story, Google announced a change to its search engine algorithm February 25. This comes as part off an effort on Google’s part to crack down on content farms and black-hat SEO practices, which detract from Google Search’s stated goal of delivering “the most relevant information possible.”
The update, which would affect nearly 12 percent of Google queries from the U.S., is “designed to reduce rankings for low-quality sites,” according to a Google blog post February 24. This is bad news for content farms, which produce irrelevant content,
A clear message was sent this week to CEOs, webmasters and marketing managers across the industry: go check the inbound links to your site and the SEO firm that’s getting them for you. You may be the next casualty of Google’s newfound quest for improved natural, search results. In the last thirty days, Google penalized JC Penney and most recently Overstock.com for abusing link practices.
JC Penney took a blatant approach of paying for links across the Internet. This risky black hat gamble paid off in massive traffic volume during the holidays. Unfortunately this strategy sent JC Penny
News Brief: Illinois Gov. Quinn Undecided On Critical Amazon Tax Legislation, The Time To Advocate Is Now
It seems that Illinois Governor Pat Quinn is still uncertain about signing into law proposed “Amazon Tax” HB 3659 sent to him by Illinois’ General Assembly. He stated:
“It’s important that we realize we have to have a fair tax structure,” he said Friday. “We can’t have some companies that remit sales taxes and others that don’t.”.
The Governor seems torn between the brick and mortar needs of the state against the needs of in state affiliates and online marketers. Gov. Quinn said that “we have some major employers in Illinois, retailers. Wal-Mart employs 50,000. Sears, Best Buy, Home
Editor’s Note: There has been a lot of discussion this week about disclosure. One particular high profile incident was sparked by Chris Brogan who sent out a tweet with a link about StudioPress. The link lacked disclosure within the tweet and Danny Brown, Co-Founder and Partner at Bonsai Interactive Marketing, called Chris out. Now Chris is quite clear about his relationship with StudioPress on his blog, but with his elevated profile what Chris does attracts a lot of scrutiny. He gets called out pretty frequently for slights both real and imagined.
It’s at this point Jason Falls,
During this week, Google announced a significant algorithm-update which aims to increase quality in Google’s search results. Domains containing low-quality content are supposed to be found less often, high-quality pages are to achieve better rankings. At the moment this update is active in the US-Index, more countries are about to follow.
Quickly named an “Anti-Demand-Media”-Update, I couldn’t find any real data proving this claim. I’d like to change this with this posting: Based on a dataset of one million keywords,
You maybe wondering why your business has never become the next Apple, Virgin, Bad Boy, or Coke. Many aspiring entrepreneurs spend long hours on their business, and sometimes become frustrated because all they do is work FOR the business, and not ON the business. As a business owner myself, I used to wonder what set apart top businesses from the rest of the herd. How did thought leaders such as Steve Jobs, Richard Branson, and Sean John grow their business, and what type of grassroots approach they used when they
Article source: http://feedproxy.google.com/~r/Quicksprout/~3/cJOnlabT18g/
With all the attention surrounding social media these days, online marketers may be assuming that Twitter, Facebook and the like are doing a complete job of relationship marketing for them. The reality is, however, that it’s easy to be lulled into complacency by social media and think that’s all you need to worry about.
Yes, it’s true, social media provides a convenient and immediate way to interact with prospects and customers, and it can become the core of a communications strategy. But not everyone engages with a company via social media. Using
During an SEO project, my client asked me if I’d look over their copy that was going live “from an SEO perspective.” Usually you have to fight to get the copy, so I was excited. However, they didn’t really know what I was about to do to their copy. In the end, the client had a couple of offended employees, but also some awesome copy that they loved. Here’s what happened.
When I changed their work, the company copywriters got pissed, saying that everyone loved their writing. I bit my lip instead of saying