The 10 Internet Marketing Channels Crucial to Your Success in 2011

When I talk to people outside the industry and ask them how they define internet marketing, I usually hear one of two things:

a)      Those ads that appear when you do a Google search, or
b)      It has something to do with Facebook, right?

Internet marketing is much bigger than Google and Facebook. To reach their target market online, companies must take advantage of all the potential strategies.

Let’s review the major internet marketing strategies companies use to drive targeted traffic to their websites:

1. Search Engine Optimization

When you type a keyword into Google, two types of results come up: paid and unpaid.

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