Archive for May, 2011

Google Wallet: Timely or Ahead of Its Time?

In January, I wrote about Google’s potential leg up in the NFC (Near Field Communications) space because of the company’s NFC-friendly Android operating system. Now Google has introduced a real product that leverages that technology. It’s called Google Wallet and it essentially turns a Droid into a mobile payment device. You wave your phone instead of a conventional credit card at a MasterCard PayPass terminal and presto, you’ve charged your purchase.

While some may now proclaim Google the instant leader in mobile payments, it’s a little more complicated than that.

On the positive

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/P7-L7d_dODI/

Proven Landing Page Technique: Social Proof

For those who don’t know, besides owning several publications (including this one), I’ve owned several advertising networks, created one of the first affiliate networks and was also a very, very successful affiliate. (I’m also considered the inventor of the pop-up, but I don’t talk about that usually anymore). I’ve learned a lot about how to get people to engage at different levels: from selling products through landing pages to selling advertisements  to potential CPA networks. During the last 15 years, one technique has worked all the time and it’s a technique

Article source: http://inside.offervault.com/2011/05/proven-landing-page-technique-social-proof/

Cashing Out: Week of May 22 – 28 2011 in Online Marketing News

PayPal sues Google and former employees over theft of trade secrets

On May 26, Google unveiled its new mobile payment service, Google Wallet, and it only took a few hours for the public announcement to backfire.

In direct response to the new mobile wallet, PayPal has filed a lawsuit concerning the theft of trade secrets by Google and two of its employees, Stephanie Tilenius and Osama Bedier, both former executives at PayPal.

Tilenius, currently Google’s VP of Commerce and Payments, is accused of violating her contract by recruiting Bedier during recent negotiations over a mobile payment partnership

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/bYdLEHtyuHQ/

Seeking Nexus California Only Hurts Itself

California, the state known for its innovation and commitment to start ups, stands on the edge of a massive change to its business landscape. In the pursuit tax dollars, the California Senate recently passed SB 234, a bill that if passed by the State Assembly and signed by Governor Jerry Brown, will create a broad mandate to establish nexus. Establishing nexus will then require that any individual or business who falls under its terms to collect sales tax at the point of purchase.

In the past, ReveNews has covered both the

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/cfIUI5kt8Hc/

What Robert De Niro Knows That You Don’t About Business

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From Meet the Fockers to Casino to Limitless, Robert De Niro is one of the most successful actors in the world. The next time you are watching one of his movies, do me a favor and don’t just watch them for pure entertainment, but watch them as a source of education.

Although Mr. De Niro is well known mainly for his acting abilities, you can actually learn a lot about business from his movies as well.

If you don’t believe it, just look at some of his

Article source: http://feedproxy.google.com/~r/Quicksprout/~3/UWK6WzJB0aM/

High-profile Amazon Hire Coincides With Book Expo America, Signals Publishing Industry Power Shift

Enjoying a partnership with the BlogWorld and New Media Expo this year, publisher’s conference Book Expo America (BEA) witnessed a hiring on May 24 that’s sure to spawn posts and Tweets as well as articles and editorials.

The announcement that Amazon had hired publishing industry veteran Laurence Kirshbaum, came just in time for the BEA, which is co-located with BlogWorld at New York City’s Javits Center, and runs until May 26.

Kirshbaum, currently a literary agent with decades of experience in the industry, was most notably the CEO of what was

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/fdkNOYD4Vnk/

BlogWorld Takes Major Leap, Kicks Off Dual-Coast Engagement In NYC

New York City will be playing host this week to bloggers, social media mavens, online broadcasters, and internet business moguls at the largest industry-spanning conference on new media, BlogWorld New Media Expo.

For BlogWorld this show represents a major leap forward from a yearly event in Las Vegas to holding two shows in the same year: one in New York City (May 24-26th at the Javits Center) and one in Los Angeles (November 3rd-5th at the L.A. Convention Center).

As Rick Calvert, CEO and Co-Founder of BlogWorld New Media Expo, told us expanding beyond Vegas

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/clCaRnsymGY/

BlogWorld Takes Major Leap, Kicks Off Dual-Coast Engagement In NYC

New York City will be playing host this week to bloggers, social media mavens, online broadcasters, and internet business moguls at the largest industry-spanning conference on new media, BlogWorld New Media Expo.

For BlogWorld this show represents a major leap forward from a yearly event in Las Vegas to holding two shows in the same year: one in New York City (May 24-26th at the Javits Center) and one in Los Angeles (November 3rd-5th at the L.A. Convention Center).

As Rick Calvert, CEO and Co-Founder of BlogWorld New Media Expo, told us expanding beyond Vegas

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/clCaRnsymGY/

YouTube’s Latest Move Signals Increased Commercialization

Increasingly, the YouTube you once knew is being transformed from a video repository into a commercial enterprise. It was inevitable, of course.

YouTube’s latest move is only the latest example of the way in which the Google site is desperately seeking novel ways to increase its revenue. YouTube already has ads that run at the top of the page when a visitor first arrives, although the visitor does not see the ad each time he returns to the site.

Now, YouTube is using that same model and applying it to individual videos, Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/ktP5zNTZg3Y/

YouTube’s Latest Move Signals Increased Commercialization

Increasingly, the YouTube you once knew is being transformed from a video repository into a commercial enterprise. It was inevitable, of course.

YouTube’s latest move is only the latest example of the way in which the Google site is desperately seeking novel ways to increase its revenue. YouTube already has ads that run at the top of the page when a visitor first arrives, although the visitor does not see the ad each time he returns to the site.

Now, YouTube is using that same model and applying it to individual videos, Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/ktP5zNTZg3Y/