Archive for September, 2011

What is Performance Marketing?

Performance Marketing is a method of interactive advertising which pays on a “performance” basis. Sometimes the term Affiliate marketing is used interchangeably, but they are not actually synonymous.

Performance Marketing pays out only on a completed action. Often the action is based on a sale (Cost Per Sale) or a lead (Cost Per Lead), but can also be other revenue models including Cost Per Download.

Most people think of Performance Marketing as being affiliate marketing, but affiliate marketing is just a subset, although

Article source: http://performinsider.com/2011/09/what-is-performance-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-performance-marketing

Adwords for Video to Launch

In what could be one of the best new platforms for performance marketrers, Google will start beta testing Google Adwords for Video next week. This will allow advertisers to place video campaigns on sites like YouTube and the Google Display Network using their auction-based platform.

This will be an added function to Google Adwords and use the same login, but instead of just text ads, will be full video ads that anyone can create and upload. Using the platform, advertisers can set budgets, monitor impressions, views, click sand of course, all the normal

Article source: http://performinsider.com/2011/09/adwords-for-video-to-launch/?utm_source=rss&utm_medium=rss&utm_campaign=adwords-for-video-to-launch

LeadClick

As per these articles, LeadClick and EAdvertising has shut down.

LeadClick was the parent company of Affiliate Network, EAdvertising.

From their website “LeadClick Media _®, a CoreLogic company, is a leader in performance-based lead generation, specializing in connecting consumers with service providers in the financial services, automotive and real estate industries. With our proprietary real-time lead filtering, integration and delivery platform, our clients get qualified new sales leads quickly, at the volume and frequency that suits their business needs and budgets. Since 1998, we have been a category leader in cost-per-acquisition (CPA) based lead generation,

Article source: http://performinsider.com/2011/09/leadclick/?utm_source=rss&utm_medium=rss&utm_campaign=leadclick

Amazon’s Sneak Attack on Google (and You)

Ok so I’ll admit the title was a blatant act of sensationalism.  Sorry about that.  But when I read about Amazon’s entry into the tablet market, the Kindle Fire, I had sudden visions of the chess club champion sucker punching the quarterback of the football team.  Is Google the quarterback in that analogy?  Of course it is.

For months now Google and Facebook have fired shots across each others’ bow.  Countless industry experts and amateur enthusiasts have speculated on whether Google + will take down Facebook in the end.  All the

Article source: http://performinsider.com/2011/09/amazons-sneak-attack-on-google-and-you/?utm_source=rss&utm_medium=rss&utm_campaign=amazons-sneak-attack-on-google-and-you

LeadClick EAdvertising Closes Doors

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Article source: http://performinsider.com/2011/09/leadclick-eadvertising-closes-doors/?utm_source=rss&utm_medium=rss&utm_campaign=leadclick-eadvertising-closes-doors

7 Sneaky Ways to Turn Your Startup Into a Real Business

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Isn’t running a startup fun? Well it is for a while, but unless you can figure out a way to make money you wont last very long.

Whether you are venture funded or you’ve bootstrapped your company, you have to figure out how to turn your startup into a real business. Although it my seem inconceivable, it’s not impossible.

Here are 7 tactics that will help turn your startup into a real company:

Never climb the corporate ladder

If you are trying to turn your

Article source: http://feedproxy.google.com/~r/Quicksprout/~3/JZwma4pOL9w/

Google+1 Coming to Display

Google has announced that they will be adding +1 buttons to all the ads in their display network. Similar to the “Like” button on Facebook, ads will feature a +1 button on the bottom of all ads, and footnotes about those who also +1’d the advertisement. This will last for about 10 seconds, then fade away.

According to a Google Spokesperson,

When an ad is personally annotated, there’s a positive impact on click-through rate. You get this great win of users becoming advocates for your product… you can take advantage of social and you

Article source: http://performinsider.com/2011/09/google1-coming-to-display/?utm_source=rss&utm_medium=rss&utm_campaign=google1-coming-to-display

Display Entrance Still Hard

Over the last few years, we’ve heard all the talk about display advertising, real time bidding platform, demand side platforms, exchanges, you name it. Yahoo, Google, Microsoft have all bought companies with solutions, and they have all pushed that these methods will open inventory to almost anyone to buy and bid on advertising. Still, despite this, display advertising is still barely used by the average performance marketer or affiliates – most networks, most exchanges and most bidding platforms are not accessible to buyers.

Most advertising networks do have some performance marketing division: usually

Article source: http://performinsider.com/2011/09/display-entrance-still-hard/?utm_source=rss&utm_medium=rss&utm_campaign=display-entrance-still-hard

Getting the Website You Want

In this post I’ll be discussing the best way to get a great, and professional looking website for very affordable prices.

When ever I start a new project, whether it be an affiliate marketing site, lead generation, adsense etc…. I prefer to get my site looking just the way I want it, and therefore like to get a WordPress theme customized, which I’m about to explain how to do. You can get amazing looking sites, just the way you want them for a little as $50-$100 dollars too.

The first thing I do

Article source: http://mattsmarketingblog.com/affiliate-marketing/getting-the-website-you-want-for-cheap/

Matt Cutts Says Use REL=Author Tag

If you are one of those people using Article marketing as a method of promoting your content, you should have already read some of my articles on good content versus spam content. Similarly, you should be listening to my friend Matt Cutts, the Grandmaster of GoogleSpam, the Count of Quality.

He’s the guy who makes sure that crap doesn’t end up on Google, and more importantly that people don’t create junk content. One of the best ways to ensure that your content is listed by Google is the new REL=Author Tag.

Article source: http://performinsider.com/2011/09/matt-cutts-says-use-relauthor-tag/?utm_source=rss&utm_medium=rss&utm_campaign=matt-cutts-says-use-relauthor-tag