Archive for October, 2011

7 Habits of Highly Effective SEOs

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Do you want to be a successful SEO? Well who doesn’t, right?

After being in the SEO space for over 10 years I’ve had the privilege of meeting thousands of them. And just like any industry, only a small percentage of them are actually successful.

So it hit me… why are some of these SEOs good at what they do while others aren’t? And after thinking about it for a while, I realized that it came down to these 7 habits.

1. Effective

Article source: http://feedproxy.google.com/~r/Quicksprout/~3/NqZNXzSwHZA/

Cashing Out: Week of October 23rd – 29th 2011 in Online Marketing News

YouTube launches 100 premium channels with celebrities

Mashable reported back in April on rumors that YouTube was planning to introduce more original content, “building out the site’s recently installed talent program by offering big name stars their own YouTube channels.”

The program in question was YouTube Next, a grants and training program to help YouTube partners produce better quality content. The acquisition in March of web video production company Next New Networks also figured in this plan.

Well, the rumors have now been confirmed with YouTube’s announcement October 28 that it would be adding not 20 new premium channels, as

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/Nz1h201n468/

Affiliate In-Text Advertising Launches

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Article source: http://performinsider.com/2011/10/affiliate-in-text-advertising-launches/?utm_source=rss&utm_medium=rss&utm_campaign=affiliate-in-text-advertising-launches

Marketing Like the Greatful Dead

Sometime ago, a great little book arrived for us in the mail. And it’s very much both of those things: It’s compact and it’s exceptional. It was a copy of David Meerman Scott and Brian Halligan’s Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band In History. Sure to those who aren’t Deadheads, “Most Iconic Band in History” might sound slightly superlative, but for all of us, the lessons are invaluable.

Scott and Halligan’s joint effort is broken down into three sections–appropriately dubbed The Band,

Article source: http://performinsider.com/2011/10/marketing-like-the-greatful-dead/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-like-the-greatful-dead

Myths of Yahoo Email Marketing

James Jrumbly of The Email Guide was curious about what exactly gets through from email marketers to Yahoo users.  So he decided to use Yahoo’s email visualization tool and learned quite a bit about the subject.

This is a pretty damn good tool, and one of the things he noted is that almost 100,000 emails a second are delivered through Yahoo’s email systems.

So, how much exactly gets through spam filters? Quite a bit it seems. Most importantly, despite what people say, the keyword “FREE” is not actually blocked by Yahoo email,

Article source: http://performinsider.com/2011/10/myths-of-yahoo-email-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=myths-of-yahoo-email-marketing

When It Hits the Fan – Dealing With Online Reputation Disasters

Stunning design doesn’t make the web go ‘round anymore. Ever since robust web applications made it possible for anyone with a keyboard and ten bucks a month to have a voice, content has reigned as king of the web.

There is no question that a well-designed content strategy can have a huge impact on a brand or product. In fact, content development for marketing purposes has quickly become an industry that rakes in billions of dollars every year. However, just as a few well placed blog posts can help spread the word, they can also do quite a bit

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/GOr-zrJSXhc/

SEO Experts Academy is Live!

Hi everyone

I happy to announce that my very own SEO training course, SEO Experts Academy, is now open!!

Here’s the link: SEO Experts Academy

I’ve partnered up on this product with another SEO marketer, also with years of experience building SEO sites, Terry Kyle, and the academy is our combined knowledge and expertise on SEO packaged in one concise training academy for our students.

The academy is for all website owners who want to know how to get top search engine rankings and massively increase the traffic to their sites. Whether you do affiliate

Article source: http://mattsmarketingblog.com/seo/seo-experts-academy-is-live/

How to Go From Making $32 an Hour to $115,000 an Hour

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This is a guest post by Wayne Mullins. He is the founder of Ugly Mug Marketing and he blogs about business at Marketing Confessions.

There are hundreds of companies that sell computers, but what is it that makes Apple so successful?

There are thousands of chocolatiers around the world, but what is it that makes Godiva stand out?

There are thousands of coffee shops around the world, but what allowed Starbucks to dominate the coffee world?

Every day you likely

Article source: http://feedproxy.google.com/~r/Quicksprout/~3/Ur2pc4Qob24/

Help Wanted – Social Jobs Partnership Opens on Facebook

For some, the economy may be showing glimmers of hope, but the millions of Americans who remain unemployed are still looking for a lifeline. Maybe they’ll find it with the help of social media.

Savvy job seekers already know that they can search for jobs via Facebook, Twitter, and LinkedIn, but that typically involves a company-by-company search. Now the U.S. Labor Department is trying to make things easier. Last week, the Labor Department announced a partnership with Facebook to launch a special page. It will bring together the job-search services of the National Association of Colleges and Employers, the DirectEmployers

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/Ch0gHL2T01Y/

Groupon has CPA to Thank!

Despite all the naysayers about Groupon and its business model, the facts remain the same: Groupon is an enormous success and helped to launch an entire industry. Whether it will be worth $5 billion or $20 billion based on market capitalization will be determined by investors, but its anticipated valuation is noteworthy for a three-year-old company. What’s most interesting is that Groupon built its empire with one major proven method: performance advertising.

In early 2010, from what I am told, the company knew that it was more than just a “small hit.” As

Article source: http://performinsider.com/2011/10/groupon-has-cpa-to-thank/?utm_source=rss&utm_medium=rss&utm_campaign=groupon-has-cpa-to-thank