Archive for November, 2011

Boost Adwords CTR by 150% with this Tweek

Take a look at the two ads below. Imagine your once-fast PC has become painfully slow. You keep getting warnings that say your virtual memory is low. So you go to Google and type in “increase virtual memory.” Which ad do you click on?

PPC Ad #1Article source: http://performinsider.com/2011/11/boost-adwords-ctr-by-150-with-this-tweek/?utm_source=rss&utm_medium=rss&utm_campaign=boost-adwords-ctr-by-150-with-this-tweek

Book Review + Giveaway: The End of Business as Usual is Unusual

Brian Solis is known for his attention to detail and his latest book, The End of Business as Usual, is no exception. This is not a light book nor one meant to be read in one sitting. Instead I found it to be a true business textbook, a real resource for anyone looking to understand the changes they’re seeing in consumers. Because what you’ll need from this book will vary, I thought it would be most helpful to outline a game plan for getting the most from this book.

Reading from Beginning to End: Optional

There are clear relationships that Solis builds

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/gRxScTDl5js/

Consumers Go on a Journey, Escaping the Funnel

For decades, I, along with the majority of marketers, thought of the customer acquisition process in terms of a purchase funnel.

The funnel concept was uncomplicated. You dumped prospects into the top of the funnel. Through a series of qualifying actions (questionnaires, events, periodic direct or email contacts, sales calls, and so on), you determined which prospects were cool, warm and hot and tried to get the hot ones to fall out of the funnel as customers. It was a continuous process to be sure, but it was pretty straightforward.

Consumer Decision Journey

Not anymore. According to consulting firm McKinsey (whose insights are

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/1kc1dB-RPKg/

Getting Local with Your Web Analytics

Every local business owner is looking to increase traffic to their stores, offices, and websites. With myriad ways to accomplish this on the internet, it’s more important now than ever to get a good handle on your web analytics.

Segmenting Out High Value Traffic

From Google Analytics to Piwik, and most other web analytics programs catering to small business, location data is parsed for every visitor to your website. To get the most from that data, it’s imperative that you segment out visitors that are likely to visit your brick and mortar, or fall into

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/XwLViHtTj_o/

10 Ways to Get More ReTweets

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Do you want more Twitter traffic? Well who doesn’t. One of the best ways to get more Twitter traffic is to get more retweets… but you already know that.

But do you know how to get more retweets? Other than the basic things like write great content or add Twitter buttons to your website there has to be advanced ways to get more retweets, right?

Well there is! Here are 10 ways to get more retweets:

Avoid least tweetable words

Out of

Article source: http://feedproxy.google.com/~r/Quicksprout/~3/KsOCCf16_RM/

Feds Seize Over 100 Domain Names

Federal authorities in the U.S. have begun another crackdown of counterfeit and piracy websites. Over100 domain names have been seized by the government. The domains are part of the resurrection of Operation in Our Sites, a domain seizing operation developed to curb online piracy and counterfeit operations.

According

Article source: http://performinsider.com/2011/11/feds-seize-over-100-domain-names/?utm_source=rss&utm_medium=rss&utm_campaign=feds-seize-over-100-domain-names

Job Seekers Going Mobile

According to an infographic from Beyond.com, 77 percent of job seekers use mobile job search apps. The use of mobile phones reflects an on-going trend of consumers using mobile devices to conduct activities previously handled by their home computer. The study found that the main reason job seekers like

Article source: http://performinsider.com/2011/11/job-seekers-going-mobile/?utm_source=rss&utm_medium=rss&utm_campaign=job-seekers-going-mobile

Cashing Out: Week of November 20th – 27th 2011 in Online Marketing News

Facebook’s Sponsored Stories appear in real-time Ticker

November 21, Facebook’s Sponsored Stories went where they’ve never gone before – to the social network’s real-time Ticker.

The paid ad format has been around since last year, using content from your Facebook contacts to add a little relevance and interest to messages from brands. For example, if a friend of yours has liked a brand’s page or dropped a line about them in a wall post, that content will appear as a brand story along with the other ads on the right-hand sidebar.

But, as they begin appearing elsewhere on Facebook, Sponsored Stories are going

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/Tq8OxaKdDko/

Holiday Shopping Makes a Big Move Online – Skimlinks Offers a Guide

After reading this morning about the woman who whipped out her pepper spray at Walmart, completing my holiday shopping online looks even more appealing than normal. And I’m not the only one:

Forrester Research, a technology research firm, also predicted that online sales would increase 15 percent over the holidays. Offline stores, meanwhile, are on track to see only a 2.8 percent increase in sales, less than the 5.2 percent increase last year, according to the National Retail Federation.

Even more frustrating, for brick-and-mortar merchants? Shoppers are comparing deals online with deals in the store

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/gYnFty2iUhg/

Google Lines Up Five At A Time

Google recently changed Product Ads to include the ability to show five separate products at a time. The improvement give users more information and pricing details and lets advertisers showcase more of their inventory at the same time.

Product Listing Ads show product images, prices, and merchant name without using extra keywords. When users conduct an online search related to a product in a Google Merchant Center account, the company will show the products with their images in the ad space.

The change

Article source: http://performinsider.com/2011/11/google-lines-up-five-at-a-time/?utm_source=rss&utm_medium=rss&utm_campaign=google-lines-up-five-at-a-time