Take a look at the two ads below. Imagine your once-fast PC has become painfully slow. You keep getting warnings that say your virtual memory is low. So you go to Google and type in “increase virtual memory.” Which ad do you click on?
Brian Solis is known for his attention to detail and his latest book, The End of Business as Usual, is no exception. This is not a light book nor one meant to be read in one sitting. Instead I found it to be a true business textbook, a real resource for anyone looking to understand the changes they’re seeing in consumers. Because what you’ll need from this book will vary, I thought it would be most helpful to outline a game plan for getting the most from this book.
Reading from Beginning to End: Optional
There are clear relationships that Solis builds
For decades, I, along with the majority of marketers, thought of the customer acquisition process in terms of a purchase funnel.
The funnel concept was uncomplicated. You dumped prospects into the top of the funnel. Through a series of qualifying actions (questionnaires, events, periodic direct or email contacts, sales calls, and so on), you determined which prospects were cool, warm and hot and tried to get the hot ones to fall out of the funnel as customers. It was a continuous process to be sure, but it was pretty straightforward.
Consumer Decision Journey
Not anymore. According to consulting firm McKinsey (whose insights are
Every local business owner is looking to increase traffic to their stores, offices, and websites. With myriad ways to accomplish this on the internet, it’s more important now than ever to get a good handle on your web analytics.
Segmenting Out High Value Traffic
From Google Analytics to Piwik, and most other web analytics programs catering to small business, location data is parsed for every visitor to your website. To get the most from that data, it’s imperative that you segment out visitors that are likely to visit your brick and mortar, or fall into
Do you want more Twitter traffic? Well who doesn’t. One of the best ways to get more Twitter traffic is to get more retweets… but you already know that.
But do you know how to get more retweets? Other than the basic things like write great content or add Twitter buttons to your website there has to be advanced ways to get more retweets, right?
Well there is! Here are 10 ways to get more retweets:
Avoid least tweetable words
Federal authorities in the U.S. have begun another crackdown of counterfeit and piracy websites. Over100 domain names have been seized by the government. The domains are part of the resurrection of Operation in Our Sites, a domain seizing operation developed to curb online piracy and counterfeit operations.
According to an infographic from Beyond.com, 77 percent of job seekers use mobile job search apps. The use of mobile phones reflects an on-going trend of consumers using mobile devices to conduct activities previously handled by their home computer. The study found that the main reason job seekers like
Facebook’s Sponsored Stories appear in real-time Ticker
November 21, Facebook’s Sponsored Stories went where they’ve never gone before – to the social network’s real-time Ticker.
The paid ad format has been around since last year, using content from your Facebook contacts to add a little relevance and interest to messages from brands. For example, if a friend of yours has liked a brand’s page or dropped a line about them in a wall post, that content will appear as a brand story along with the other ads on the right-hand sidebar.
But, as they begin appearing elsewhere on Facebook, Sponsored Stories are going
Forrester Research, a technology research firm, also predicted that online sales would increase 15 percent over the holidays. Offline stores, meanwhile, are on track to see only a 2.8 percent increase in sales, less than the 5.2 percent increase last year, according to the National Retail Federation.
Even more frustrating, for brick-and-mortar merchants? Shoppers are comparing deals online with deals in the store
Google recently changed Product Ads to include the ability to show five separate products at a time. The improvement give users more information and pricing details and lets advertisers showcase more of their inventory at the same time.
Product Listing Ads show product images, prices, and merchant name without using extra keywords. When users conduct an online search related to a product in a Google Merchant Center account, the company will show the products with their images in the ad space.