Pay-Per-Call Drives Money

For too long, publishers and advertisers have been burdened by a mutual lack of trust.

Trust is a reciprocal issue, and it’s clear that both camps have reasons to be concerned.  For many publishers, advertiser scrubbing practices have always been a mystery.  Often, the client won’t say why they think one lead

Article source: http://performinsider.com/2012/01/pay-per-call-drives-money/?utm_source=rss&utm_medium=rss&utm_campaign=pay-per-call-drives-money