Want to Sell with Social Media? Get Back to Basics

Today marks the start of an article series by Jeff Molander that highlights case studies and research focused on real businesses using social media to create leads and sales. Over the next few weeks, Jeff will take us beyond Likes, friends, and followers and show us what’s required to build lasting loyalty and earn repeat customers with social media.

Knowing how to update your Facebook page, write an engaging blog, or create a viral YouTube video is, commercially speaking, worthless without knowing how to make them produce sales. Right? The truth is this: social media’s sudden arrival and instant popularity is

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