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GM Yanks Facebook Ads

ADOTAS – General Motors‘ announcement yesterday that it was pulling its $10 million Facebook advertising budget came at a choice time — mere days before the world’s largest social network was expected to go public — and it’s prompted quite a

Article source: http://performinsider.com/2012/05/gm-yanks-facebook-ads/?utm_source=rss&utm_medium=rss&utm_campaign=gm-yanks-facebook-ads

75% Don’t Click on Facebook Ads

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Article source: http://performinsider.com/2012/05/75-dont-click-on-facebook-ads/?utm_source=rss&utm_medium=rss&utm_campaign=75-dont-click-on-facebook-ads

Which of These 3 Case Studies Will Grow Your Sales?

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November 2007 was a weird couple weeks.

It was my third month on the job and I’d just received management duties for an entire business unit. While this was a sweet opportunity, it came with high stakes: I was expected to grow revenue immediately. It didn’t matter that I was a rookie and the previous manager had been a vet.

Sometimes, you either perform or get out of the way.

Somehow, I figured

Article source: http://feedproxy.google.com/~r/Quicksprout/~3/4G90YGljsPc/

(PMI-TV) Luxury Affiliate Marketing

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Article source: http://performinsider.com/2012/05/pmi-tv-luxury-affiliate-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=pmi-tv-luxury-affiliate-marketing

76% of Mobile Display Calls are Accidents?

ADOTAS – Pocket-dials and accidental clicks account for the majority of calls businesses receive directly from mobile display ads, according to a report from online and mobile ad company Marchex. In its new MPULSE report, the

Article source: http://performinsider.com/2012/05/76-of-mobile-display-calls-are-accidents/?utm_source=rss&utm_medium=rss&utm_campaign=76-of-mobile-display-calls-are-accidents

(InfoGraphic) Facebook vs Google Ads.

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Article source: http://performinsider.com/2012/05/infographic-facebook-vs-google-ads/?utm_source=rss&utm_medium=rss&utm_campaign=infographic-facebook-vs-google-ads

What Marketers Fail to Measure

Marketers are obsessed with measuring. They track unique visits, referral sources, abandon rate, conversion rate, click-through-rate, open-rate, geography of people visiting a web site and more fun stats. Marketers consistently seek to measure and refine, measure and refine, measure and refine, measure and refine. That’s the focus.

But, here’s the problem:  some marketers aren’t measuring the right things; or, perhaps, they aren’t measuring things in the right way.

Marketers are so conditioned to track their traditional online environs that they often ignore other metrics. For example, most companies fail to adequately measure social media marketing and offline conversions—phone calls.

Social Media

• Over 90 percent

  Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/VUvz0RiRAr8/

The Five Biggest Mistakes of Onsite SEO

For any SEO program, the first order of business is to make sure your website is communicating clearly with Google. In order to properly index and rank your onsite content, Google must be able to find it, understand it, and determine its importance relative to other content on your site.

If your site isn’t optimized correctly, important content will be completely ignored or under ranked. Consequently, the benefit of any link acquisition activities you’re undertaking will be seriously diminished.

These five SEO blunders are not only big, they’re popular. How many of them is your website guilty of?

1. Bungling Meta Tags

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/aEtCc4tAdNk/

Poll: Facebook to Disappear

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Article source: http://performinsider.com/2012/05/poll-facebook-to-disappear/?utm_source=rss&utm_medium=rss&utm_campaign=poll-facebook-to-disappear

Exclusive: Matt Cutts on on How To Rank #1

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Article source: http://performinsider.com/2012/05/exclusive-matt-cutts-on-on-how-to-rank-1/?utm_source=rss&utm_medium=rss&utm_campaign=exclusive-matt-cutts-on-on-how-to-rank-1