Posts Tagged ‘affpace’

Content Unlocking is a Growing Industry

As part of trying to expand our coverage of new parts of the industry, Performance Marketing Insider started a series of interviews with content unlocking companies. Please note, at first I questioned the entire Content Unlocking industry, but have begun to realize the benefits and that there are legit uses for the methods. This incentive based industry is one of the fastest growing segments, very similar to the social media currency, except that is generally not social based. The whole model is simple: sites want to provide

Article source: http://performinsider.com/2011/07/content_unlocking/

Content Unlocking King: Fehzan Ali is Now Big Man on Campus

 Fehzan Ali is one of the new breed of young entrepreneurs who are making a killing in the industry.  He’s the owner of AdscendMedia, one of the top content unlocking companies in the world.  He’s part of an industry that is starting to grow very fast, but is extremely misunderstood by much of the industry. I actual first met him when I criticized the entire content unlocking industry on another publication, and he quickly

Article source: http://performinsider.com/2011/07/fehzan_ali/

Fehzan Ali is Now Big Man on Campus

 Fehzan Ali is one of the new breed of young entrepreneurs who are making a killing in the industry.  He’s the owner of AdscendMedia, one of the top content unlocking companies in the world.  He’s part of an industry that is starting to grow very fast, but is extremely misunderstood by much of the industry. I actual first met him when I criticized the entire content unlocking industry on another publication, and he quickly came to the

Article source: http://performinsider.com/2011/07/fehzan_ali/

George Avery Gets it With GetAds

George Avery used to be the right-hand man at Affiliate.com (the network formerly known as CPAEMPIRE) until a few years ago. Not soon after Affiliate’s parent company MediaBreakaway was hit, and then subsequently lost a multi-million dollar lawsuit from Myspace, he left the company along with half-a-dozen other employees to start GetAds, a direct competitor.   Avery’s company took its own path, broke away from the “spamking” labels that could have followed them and became a major player in the industry seemingly overnight. He’s one of those guys that everyone likes,

Article source: http://performinsider.com/2011/07/george-avery-gets-it-with-getads/

Is Your CPA Affiliate Network a Complete and Total Fraud?

It seems that everyone and anyone is making a CPA Network right now. As soon as you turn around, some affiliate has signed up to HasOffers, and has CPABizOffers,  AffCPAFarts, YeahCPA or some other stupid name that they figured out. While I commend anyone who wants to get into business for them, the very fact that anyone can spend $10 to make a CPA network and then steal offers from other CPA networks is kind of disturbing.

In fact, I was just reading about some network that

Article source: http://performinsider.com/2011/07/is-your-cpa-affiliate-network-a-complete-and-total-fraud/

Would You Like Fries With That? – Effective use of cross-sales

Marketers do it.  Every marketer I’ve known does it.  I’m referring to the never-ending sale.  You’ve got your sale and then you have your up-sale but you can’t forget your cross-sale, down-sale, and…well you get it.

It’s not that I’m knocking the idea of maximizing customer value as quickly as possible.  As long as everything is transparent between you and the consumers let the selling frenzy begin.  Bless you for being a good marketer and anticipating the consumer’s needs.

I’ve struggled with using cross-sales effectively though.  As

Article source: http://performinsider.com/2011/07/would-you-like-fries-with-that-effective-use-of-cross-sales/

Charlie Sheen Gave Me His Gmail Address – A Lead Validation Story

In my experience lead generation on the Internet can be summed up in one word, that word being garbage.  Now before my meaning is mistaken let me be clear.  Without validation in place on either the producer or the recipient’s side online leads tend to include way too much fake or incorrect information.  Though it might seem unfair to apply such a label as “garbage” consider the amount of fraud activity these days and the sheer number of bogus responses an online lead form

Article source: http://performinsider.com/2011/07/charlie-sheen-gave-me-his-gmail-address-a-lead-validation-story/

One Good Man: The Far Reaching Consquences of an Ethical Decision

I recently read about an incident during the American Revolution involving a British Captain, Patrick Ferguson and our most revered General and first President, George Washington.

Ferguson, the inventor of the breech loading rifle, had in his sights General Washington, alone except for one other horseman, but chose not to fire on him when he was spotted and Washington turned to ride off.  The ripple effects of that instant are no doubt alive and at work even now, over two hundred years later.  Though Ferguson

Article source: http://performinsider.com/2011/07/one-good-man-the-far-reaching-consquences-of-an-ethical-decision/

What Google Doesn’t Want you to Know About Panda

Despite all the conversations about what Google is looking for when indexing pages, there is still one thing that they are completely focusing on: incoming links from other sites. In fact, from what I’ve seen in my own personal SEO studies, incoming links is still one of the main factors that determine the rank for any site – but not like it used to be.  I believe that the Panda Update that everyone has been talking about still, was only aArticle source: http://performinsider.com/2011/07/what-google-doesnt-want-you-to-know-about-panda/

Epic Accused of Stealing: Says Accusation is Bogus

ADOTAS – Considered a major privacy violation since a University of California, San Diego study publicized the practice last year, history sniffing or stealing refers to computer code embedded in tracking beacons that reads links on a page to get clues into browser history. You know the drill: pink means you’ve visited before, blue means you haven’t.

I think sniffing is a better term because stealing connotes actually hijacking a user’s history folder. But like most things in online behavioral advertising, it’s painted several thick shades of gray — and

Article source: http://performinsider.com/2011/07/epic-accusd-of-stealing-says-accusation-is-bogus/