Posts Tagged ‘revnews’

Industry Perspective: A Q&A with Rachel Sprung of Hubspot

A few weeks ago, Rachel Sprung of Hubspot was kind enough to share some of her insights about social media and the changing dynamics online.

1. You recently highlighted the potential to connect OpenTable and Foursquare for a more complete experience. What do you think stops companies from looking for and taking full advantage of potential opportunities to improve their services?

I think that companies like OpenTable and Foursquare have so many opportunities for partnerships that it is sometimes difficult to choose which ones to go for. Foursquare has a great way of handling this by

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What Marketers Fail to Measure

Marketers are obsessed with measuring. They track unique visits, referral sources, abandon rate, conversion rate, click-through-rate, open-rate, geography of people visiting a web site and more fun stats. Marketers consistently seek to measure and refine, measure and refine, measure and refine, measure and refine. That’s the focus.

But, here’s the problem:  some marketers aren’t measuring the right things; or, perhaps, they aren’t measuring things in the right way.

Marketers are so conditioned to track their traditional online environs that they often ignore other metrics. For example, most companies fail to adequately measure social media marketing and offline conversions—phone calls.

Social Media

• Over 90 percent

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The Five Biggest Mistakes of Onsite SEO

For any SEO program, the first order of business is to make sure your website is communicating clearly with Google. In order to properly index and rank your onsite content, Google must be able to find it, understand it, and determine its importance relative to other content on your site.

If your site isn’t optimized correctly, important content will be completely ignored or under ranked. Consequently, the benefit of any link acquisition activities you’re undertaking will be seriously diminished.

These five SEO blunders are not only big, they’re popular. How many of them is your website guilty of?

1. Bungling Meta Tags

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Too Big to Ignore: The Market Potential for Social Search

One of the effects of a giant infusion of capital, which Facebook is anticipating with its IPO this week, is the ability to expand a business into new ventures. Search looms as too tantalizing a market to ignore.

Despite Google’s dominance in the search engine market, there does seem to be room for a major new competitor. comScore’s March 2012 report of search engine rankings reinforces the fact that, for some time, a usage gap has existed between Google (66.4 percent) and its closest rivals, Microsoft sites, including Bing (15.3 percent) and Yahoo! (13.7 percent).

Facebook could quickly rise to

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/-x8HayjsnpM/

Cashing Out: Week of May 6th – 12th 2012 in Online Marketing News

Visa, MasterCard want a slot in the digital wallet

One wonders if they planned it together.

This week MasterCard and Visa both announced new digital wallet services, precursors to their planned mobile payments services, according to TechCrunch.

At a conference in New Orleans May 7, MasterCard unveiled its new PayPass Wallet Services, a product the company is touting as “the future of payments for consumers, merchants and partners.”

The service is broken up into three areas: PayPass Acceptance Network, which lets merchants accept digital payments across different networks, PayPass Wallet, a white label product for merchants and banks, and PayPass API, which lets

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LogMyCalls Launches Into the Future: A Q&A with CEO Jason Wells

Last week, call tracking, recording, and customer intelligence solution, LogMyCalls, emerged from Beta. Offered by ContactPoint, LogMyCalls got off to a strong start by winning the Internet Telephony Product of the Year Award and the Customer Interaction Solutions Product of the Year Award during its Beta period. We caught up with ContactPoint CEO, Jason Wells to find out what comes next for this innovative service.

1. During LogMyCalls’ Beta period, what system features became customer favorites and did any of them surprise you with how popular they became

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The Social Media Seesaw

The ups and downs exhibited in the past few weeks suggest that social media continues to grow in popularity but remains a challenge for online marketers.

When it comes to digital media buying, U.S. ad agencies certainly seem to favor social media. According to a new survey of U.S. ad agencies, conducted by media software firm STRATA, a Comcast company, media buyers rank social media second only to online advertising and ahead of search. The survey, which polls both small and large agencies around the country and therefore is representative of a broad sample, indicated that social media is

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News Brief: Bed, Bath & Beyond to Buy Cost Plus

Today Bed, Bath Beyond (BBB) announced jointly with Cost Plus that BBB will acquire the latter company in an all-cash transaction for outstanding shares followed by a merger. The deal is slated for completion at the end of June.

Cost Plus makes an attractive proposition for a company interested in expanding its online presence:

Cost Plus is making plans to generate annual web sales of about $100 million by 2017. “We have the ability to increase our e-commerce business to $100-plus million during the next three to five years,”

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/6YVQHz9SeB4/

Prove it or Lose it: Branding is Not Enough to Make the Sale

“Well, we didn’t get nearly the number of leads we wanted to from our Facebook page this quarter, but at least we got some good branding out of it.”

Sound familiar? Sound like an excuse?

If you want to make social media sell for you, take action on this harsh truth: Branding is rarely executed as a consistent, reliable process. Branding (the meaning of which is still not universally agreed upon) is not enough to create sales. Nor is branding—or its “kissing social cousin” engagement—consistently able to produce customer behavior (e.g. leads). Direct response must be built in to the campaign for

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What Bugs Me About Affiliate Marketing? Apathy!

Here at ReveNews we strive to provide content not previously published elsewhere. The following article by award-winning affiliate manager Greg Hoffman highlights an issue that comes up often within the industry, but still gets passed over. It’s a timely and important subject worth revisiting.

What bugs me about affiliate marketing? Apathy by 99% of merchants and affiliates. Maybe it’s less but this isn’t science, it’s a rant.

WE, YOU, I are the 1% who care to learn more and move forward. If you read this, I have no beef with you. It’s all the other assholes that are connected to the affiliate

Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/R-DsoYZcpD8/