A New Look at Online Video Advertising
Online marketers know full well that video is a hot commodity these days, fueled by higher data speeds as well as increasingly more powerful and higher resolution smartphones and tablets. Now online video is so hot that it has become part of the “spring upfronts,” an annual ritual during which the advertising agency is traditionally feted by television networks.
The big difference this year is the emergence of the “Digital Content NewFronts,” online video networks and producers who are scheduling their own events to coincide with television’s upfronts. “The goal of the NewFronts, or new upfronts, is to encourage marketers and
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Cashing Out: Week of April 29th – May 5th 2012 in Online Marketing News
Facebook confirms IPO valuation around $90 million, share price between $28 and $35
Facebook released a statement May 3 confirming its IPO price at between $28 and $35 dollars a share, thus setting its valuation somewhere between $85 billion and $95 billion.
The statement reads:
“Facebook, Inc. is offering 180,000,000 shares of its Class A common stock and the selling stockholders are offering 157,415,352 shares of Class A common stock. We will not receive any proceeds from the sale of shares by the selling stockholders. This is our initial public offering and no public market currently exists for our shares of Class
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SOBCon 2012 Preview: Gary W. Goldstein
This week we’re previewing SOBCon 2012: Chicago. The event runs May 4-6. We contacted some of the presenters and asked them to share their insights about their individual industries. The answers were so interesting to review and reveal that Liz Strauss and Terry St. Marie have put together an amazing group for this year’s event.
Today’s QA is with Gary W. Goldstein, the producer of some of Hollywood’s biggest box-office hits, generating well over a billion dollars in worldwide revenue, receiving multiple Academy Award nominations, People’s Choice Awards, a Golden Globe and various other awards. But that really Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/PynvSFk7Y2Q/
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SOBCon 2012 Preview: Sammy Haroon, Accurate Electronics
This week we’re previewing SOBCon 2012: Chicago. The event runs May 4-6, and if you’ll be in Chicago, there’s still time to register. We contacted some of the presenters and asked them to share their insights about their individual industries. The answers were so interesting to review and reveal that Liz Strauss and Terry St. Marie have put together an amazing group for this year’s event.
Today’s QA is with Sammy Haroon, the COO of Accurate Electronics, a wireless products and services company he has grown by 600% in revenue in FY2011. He Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/sXdZJg15TlE/
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SOBCon 2012 Preview: Laura Fitton, Hubspot
This week we’re previewing SOBCon 2012: Chicago. The event runs May 4-6, and if you’ll be in Chicago, there’s still time to register. We contacted some of the presenters and asked them to share their insights about their individual industries. The answers were so interesting to review and reveal that Liz Strauss and Terry St. Marie have put together an amazing group for this year’s event.
Today’s QA is with Laura Fitton, the Inbound Marketing Evangelist for Hubspot. Called by some Twitter’s original Cinderella story and the Queen of Twitter, Laura “@Pistachio” Fitton is Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/s1OQfD2LB5c/
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SOBCon 2012 Preview: Emily Harris, Journalism Accelerator
This week we’re previewing SOBCon 2012: Chicago. The event runs May 4-6, and if you’ll be in Chicago, there’s still time to register. We contacted some of the presenters and asked them to share their insights about their individual industries. The answers were so interesting to review and reveal that Liz Strauss and Terry St. Marie have put together an amazing group for this year’s event.
Today’s QA is with Emily Harris, Journalism Accelerator‘s editorial director. Emily has gathered stories all over the world. She reported for NPR from Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/gAl8XoKbGtI/
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SOBCon 2012 Preview: Rick Turoczy, Silicon Florist & Portland Incubator
This week we’re previewing SOBCon 2012: Chicago. The event runs May 4-6, and if you’ll be in Chicago, there’s still time to register. We contacted some of the presenters and asked them to share their insights about their individual industries. The answers were so interesting to review and reveal that Liz Strauss and Terry St. Marie have put together an amazing group for this year’s event.
Today’s QA is with Rick Turoczy, the editor at @siliconflorist and is the co-founder of @PIEpdx. Rick is more than mildly obsessed with Portland, open Article source: http://feedproxy.google.com/~r/ReveNewsOnlineRevenueBlogs/~3/oeTAQhu2nPE/
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Cashing Out: Week of April 22nd – 28th 2012 in Online Marketing News
Since HB 3659 came into law March of last year, the ruling “could set the stage for affiliate marketers to get back to business in Illinois,” says AffiliateTip.
CISPA passes in the House
April 26, the House of Representatives gave their definitive say on The Cyber Intelligence Sharing and Protection Act (CISPA), passing the controversial cybersecurity bill, after some amendments, in a vote of 248 to 268.
Much of the controversy surrounding the legislation concerns the threat some say it poses to individuals’ privacy. As quoted by TechCrunch, Rep. Jared Polis said the bill would “waive every single privacy law ever
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News Brief: Judge Strikes Down Illinois Affiliate Nexus Tax Law
Today marked a big victory for the affiliate industry. Judge Robert Lopez Cepero of the Illinois Circuit Court issued a ruling that finds the Illinois Affiliate Nexus Tax unconstitutional. He went on to declare that nexus wasn’t established by the activity outlined in the statute. The case was originally filed by the Performance Marketing Association (PMA):
In addition, the Judge agreed with the PMA’s position that this statute is premature, given the Congressional moratorium related to Internet tax fairness.
The passage of the law
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Making Best Use of Affiliates in the Finance Sector
The breadth and reach of affiliates is sometimes overlooked by financial services advertisers given the perceived complexities of running an affiliate program. However, with interest rates at historically low levels and consumers increasingly price-sensitive, brands in the finance sector can benefit from leveraging this channel. The diversity of affiliates can help advertisers take advantage of these conditions for customer acquisition and retention on a pure CPA basis.
Below I assess the suitability of some common types of affiliates and look at practical ways to work with them most effectively.
Incentive-Based Affiliates
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